Reference

Eurospan’s Reference marketing division comprises mostly US publishers of books across a wide range of academic and professional subjects. Print products include encyclopedias, multi-volume sets, handbooks, dictionaries and stand-alone reference books aimed at college, school, public and corporate libraries.
 
By association with Eurospan, each reference publisher is able to transfer the following costs:

MARKETING

• Costs associated with developing an annual marketing strategy
• New Title Announcements (NTA’s) on all key titles
• Production of publisher-branded leaflets & catalogues
• All mail costs (postage/envelopes/enclosing)
• Monthly e-alerts by subject and by title
• Branded advertising as appropriate
• Review copy dispatches to library and other academic journals
• Academic conference / library displays
• The cost of inclusion of relevant titles in Eurospan academic and reference catalogues (approx 20 catalogues each year)

SALES

• Key account management (wholesalers, library suppliers and bookstores)
• Bookstore and library representation (including school libraries)
• All commission / fees
• Presentation of new titles at seasonal sales conferences (as relevant)
• Participation in the Amazon Advantage programme (amazon.co.uk)
• Telemarketing
• Inspection copy programme for titles with text potential
• Participation at key Book Fairs (e.g. Tehran Book Fair)
• Registration of all titles within the Nielson Bookdata and PubEasy bibliographic systems
• Inclusion of all active titles in Eurospan’s online bookstore

DISTRIBUTION

• Sea and air freight into the UK
• Stock insurance and all disbursements
• Warehousing inventory control and maintenance
• Costs associated with the establishment of local pricing, bookseller account set up (discounts, credit period, etc)
• Order processing and customer services
• Postage and packing on customer orders
• Cost of bookseller/wholesaler discount
• Sales reporting by title and, if required, by region/customer
• Credit management and control / cash collection
• Bad debts

In addition, publishers are assigned to a dedicated Marketing Manager with whom regular contact and dialogue is encouraged and regular feedback on activities.

All of the above functions, to include many more of lesser significance that are not mentioned here, are paid for by Eurospan, not the publisher client. There are no additional fees and no hidden charges.