Eurospan Sales, Marketing and Distribution for Academic and Professional Publishers


Infobase Learning testimonial

Eurospan’s Reference marketing division comprises mostly US publishers of books across a wide range of academic and professional subjects. Print products include encyclopedias, multi-volume sets, handbooks, dictionaries and stand-alone reference books aimed at college, school, public and corporate libraries.
By association with Eurospan, each reference publisher is able to transfer the following costs:


  • Costs associated with developing an annual marketing strategy
  • New Title Announcements (NTAs) on all key titles
  • Production of publisher-branded leaflets and catalogues
  • All mail costs (postage/envelopes/enclosing)
  • Monthly e-alerts by subject and by title
  • Branded advertising as appropriate
  • Review copy dispatches to library and other academic journals
  • Academic conference / library displays
  • The cost of inclusion of relevant titles in Eurospan academic and reference catalogues (approx 20 catalogues each year)


  • Key account management (wholesalers, library suppliers and bookstores)
  • Bookstore and library representation (including school libraries)
  • All commission/fees
  • Presentation of new titles to regional sales representatives seasonally
  • Participation in the Amazon Advantage programme (
  • Telemarketing
  • Inspection copy programme for titles with text potential
  • Participation at key Book Fairs (e.g. Tehran Book Fair)
  • Registration of all titles within the Nielson Bookdata and PubEasy bibliographic systems
  • Inclusion of all active titles in Eurospan’s online bookstore


  • Sea and air freight into the UK
  • Stock insurance and all disbursements
  • Warehousing inventory control and maintenance
  • Costs associated with the establishment of local pricing and bookseller account set up (discounts, credit period, etc)
  • Order processing and customer services
  • Postage and packing on customer orders
  • Cost of bookseller/wholesaler discount
  • Sales reporting by title and, if required, by region/customer
  • Credit management and control/cash collection
  • Bad debts

In addition, publishers are assigned a dedicated Sales & Marketing Manager working within Eurospan’s Academic, Reference, Professional and Trade publisher group. Regular communication on product and strategy is encouraged and feedback on sales and marketing activities undertaken is regularly provided. Occasional visits by Eurospan representatives to ALA or SLA afford opportunities for face-to-face contact.

All of the above functions, to include many more of lesser significance that are not mentioned here, are paid for by Eurospan, not the publisher client. There are no additional fees and no hidden charges.


  • American Library Association (now incorporating Neal-Schuman)
  • Grey House Publishing
  • H. W. Wilson
  • IGI Global
  • Infobase Learning
  • Plunkett Research
  • R. R. Bowker
  • Salem Press


Click images below to view or download recent promotional literature

2015 American Library Association catalogue

2016 IGI Global Library Science leaflet