Eurospan Sales, Marketing and Distribution for Academic and Professional Publishers

Medical

AAOS testimonial

Eurospan’s Medical marketing division comprises around 20 prestigious medical societies, associations and academies publishing in areas such as paediatrics, orthopaedics, ophthalmology, nursing and occupational therapy and addictions, as well as general and alternative medicine. Collectively, around 500 new titles are published each year, many of which are revised editions of "must-have" professional references such as the RED Book, the Basic and Clinical Science Course (BCSC) and the Orthopaedic Knowledge Update.

By association with Eurospan, publishers are able to transfer the following costs:

MARKETING

  • Costs associated with developing an annual marketing strategy
  • New Title Announcements (NTAs) on all key titles
  • Production of publisher-branded leaflets and catalogues
  • All mail costs (postage/envelopes/enclosing)
  • Monthly e-alerts by subject and by title
  • Branded advertising as appropriate
  • Review copy dispatches, e.g. to The Lancet
  • Extensive medical conference programme
  • The cost of inclusion of relevant titles in Eurospan's seasonal Clinical Medicine and Health Professions catalogues

SALES

  • Key account management (wholesalers, library suppliers and bookstores)
  • Bookstore representation
  • All commission/fees
  • Presentation of new titles at seasonal sales conferences
  • Participation in the Amazon Advantage programme (amazon.co.uk)
  • Telemarketing
  • Inspection copy programme for titles with text potential
  • UK “Academic Hotline”
  • Participation at key Book Fairs (e.g. Tehran Book Fair)
  • Registration of all titles within the Nielson Bookdata and PubEasy bibliographic systems
  • Inclusion of all active titles in Eurospan’s online bookstore

DISTRIBUTION

  • Sea and air freight into the UK
  • Stock insurance and all disbursements
  • Warehousing, inventory control and maintenance
  • Costs associated with the establishment of local pricing and bookseller account set up (discounts, credit period, etc)
  • Order processing and customer services
  • Postage and packing on customer orders
  • Cost of bookseller/wholesaler discount
  • Sales reporting by title and, if required, by region/customer
  • Credit management and control/cash collection
  • Bad debts

In addition, publishers are assigned to a Eurospan Marketing Manager dedicated to the Medical division. Regular contact between publisher and Eurospan is encouraged, including feedback on sales and marketing activities completed.

All of the above functions, to include many more of lesser significance that are not mentioned here, are paid for by Eurospan, not the publisher client. There are no additional fees and no hidden charges.

Including:

  • American Academy of Ophthalmology
  • American Academy of Orthopaedic Surgeons
  • American Academy of Pediatrics
  • American Cancer Society
  • American College of Physicians
  • American Medical Association
  • American Society for Clinical Pathology
  • Decker Intellectual Properties
  • Data Trace Publishing Company
  • Demos Medical Publishing
  • Harvard Health Publications
  • Slack Incorporated
  • Springer Publishing Company

 

Click images below to view or download recent promotional literature

Clinical Medicine & Allied Health 2014 Catalogue

AAOS Orthopaedics 2014 leaflet

American Academy of Opthalmology 2014 leaflet

Demos Oncology 2014 leaflet

Harvard Health Publications 2014 leaflet

PMPH USA Cardiovascular Medicine & Surgery 2014 leaflet

SLACK Inc Ophthalmology 2014 leaflet