Eurospan Sales, Marketing and Distribution for Academic and Professional Publishers

Medical

SLACK Incorporated testimonial

Eurospan’s Medical marketing division comprises around 20 prestigious medical societies, associations and academies publishing in areas such as paediatrics, orthopaedics, ophthalmology, nursing and occupational therapy and addictions, as well as general and alternative medicine. Collectively, around 500 new titles are published each year, many of which are revised editions of "must-have" professional references such as the RED Book, the Basic and Clinical Science Course (BCSC) and the Orthopaedic Knowledge Update.

By association with Eurospan, publishers are able to transfer the following costs:

MARKETING

  • Costs associated with developing an annual marketing strategy
  • New Title Announcements (NTAs) on all key titles
  • Production of publisher-branded leaflets and catalogues
  • All mail costs (postage/envelopes/enclosing)
  • Monthly e-alerts by subject and by title
  • Branded advertising as appropriate
  • Review copy dispatches, e.g. to The Lancet
  • Extensive medical conference programme
  • Title listings, both new and backlist, in Eurospan Group core subject catalogues (“Clinical Medicine” “Health & Well-Being”,  “Psychology” etc. etc.)

SALES

  • Key account management (wholesalers, library suppliers and bookstores)
  • Bookstore representation
  • All commission/fees
  • Presentation of new titles to regional sales representatives seasonally
  • Participation in the Amazon Advantage programme (amazon.co.uk)
  • Telemarketing
  • Inspection copy programme for titles with text potential
  • UK “Academic Hotline”
  • Participation at key Book Fairs (e.g. Tehran Book Fair)
  • Registration of all titles within the Nielson Bookdata and PubEasy bibliographic systems
  • Inclusion of all active titles in Eurospan’s online bookstore

DISTRIBUTION

  • Sea and air freight into the UK
  • Stock insurance and all disbursements
  • Warehousing, inventory control and maintenance
  • Costs associated with the establishment of local pricing and bookseller account set up (discounts, credit period, etc)
  • Order processing and customer services
  • Postage and packing on customer orders
  • Cost of bookseller/wholesaler discount
  • Sales reporting by title and, if required, by region/customer
  • Credit management and control/cash collection
  • Bad debts

In addition, each Publisher is assigned a dedicated Sales & Marketing Manager working within Eurospan’s Scientific, Technical & Medical publisher group. Regular communication on product and strategy is encouraged and feedback on sales and marketing activities undertaken is regularly provided.

All of the above functions, to include many more of lesser significance that are not mentioned here, are paid for by Eurospan, not the publisher client. There are no additional fees and no hidden charges.

Including:

  • Academy of Nutrition & Dietetics
  • American Academy of Ophthalmology
  • American Academy of Orthopaedic Surgeons
  • American Academy of Pediatrics
  • American Association of Physicists in Medicine
  • American Cancer Society
  • American College of Physicians
  • American Medical Association
  • ASCP Press
  • ASHP - American Society of Health-System Pharmacists
  • Decker Intellectual Properties
  • Data Trace Publishing Company
  • Demos Medical Publishing
  • PMPH-USA
  • Slack Incorporated
  • Springer Publishing Company

 

Click images below to view or download recent promotional literature

2016 (Spring-Summer) Clinical Medicine catalogue

AAO Opthalmology 2016 leaflet

ASCP Pathology 2016 leaflet

Demos Medical Neurology 2016 leaflet

Demos Medical Oncology 2016 leaflet

SLACK Physiotherapy 2016 leaflet