Eurospan Sales, Marketing and Distribution for Academic and Professional Publishers

Academic & Trade

Lynne Rienner Publishers testimonial

Eurospan’s Academic & Trade marketing division combines independent commercial book publishers and non-profit organisations in collaborative sales and marketing endeavour that is mutually beneficial to all. Around 3,000 new titles are published each year and the active backlist numbers around 50,000. Amongst the many hundreds of internationally respected authors and editors are several Nobel Laureates. A growing number of general interest “trade” titles complement the college textbooks and specialist monographs that constitute the largest sector of each publishing programme. Core subjects range from sociology, philosophy, religion and literature to politics, international relations and global development.

By association with Eurospan, publishers are able to transfer the following costs:

MARKETING

  • Costs associated with developing an annual marketing strategy
  • New Title Announcements (NTAs) on all key titles
  • Production of publisher-branded leaflets and catalogues
  • All mail costs (postage/envelopes/enclosing)
  • Monthly e-alerts by subject and by title
  • Branded advertising as appropriate
  • Review copy dispatches to key academic journals and the broadsheets
  • Academic conference displays
  • The cost of inclusion of relevant titles in Eurospan academic subject catalogues (approx 30 catalogues each year)

SALES

  • Key account management (wholesalers, library suppliers and bookstores)
  • Bookstore representation
  • All commission/fees
  • Presentation of new titles at seasonal sales conferences
  • Participation in the Amazon Advantage programme (amazon.co.uk)
  • Inspection copy programme for titles with text potential
  • UK “Academic Hotline”
  • Participation at key Book Fairs (e.g. Tehran Book Fair)
  • Registration of all titles within the Nielson Bookdata and PubEasy bibliographic systems
  • Inclusion of all active titles in Eurospan’s online bookstore

DISTRIBUTION

  • Sea and by air freight into the UK
  • Stock insurance and all disbursements
  • Warehousing, inventory control and maintenance
  • Costs associated with the establishment of local pricing and bookseller account set up (discounts, credit period, etc)
  • Order processing and customer services
  • Postage and packing on customer orders
  • Cost of bookseller/wholesaler discount
  • Sales reporting by title and, if required, by region/customer
  • Credit management and control/cash collection
  • Bad debts

In addition, publishers are assigned to a Eurospan Marketing Manager dedicated to the Academic and Trade division. Regular contact between publisher and Eurospan is encouraged, including feedback on sales and marketing activities completed.

All of the above functions, to include many more of lesser significance that are not mentioned here, are paid for by Eurospan, not the publisher client. There are no additional fees and no hidden charges.

Including:

  • Academica Press
  • American Psychological Association
  • Applause Theatre & Cinema Books
  • AAPC Publishing
  • Brookes Publishing
  • Future Horizons
  • Harvard Education Press
  • Hazelden Publishing
  • Health Professions Press
  • Information Age Publishing
  • Left Coast Press
  • Limelight Editions
  • Lynne Rienner Publishers
  • McFarland
  • M.E. Sharpe, Inc.
  • Modern Language Association
  • Naval Institute Press
  • Teachers College Press
  • Transaction Publishers

 

Click images below to view or download recent promotional literature

Applause-Limelight Film and Television 2013 leaflet

ASTD Workplace Learning and Performance 2013 leaflet

McFarland Automotive Transportation 2013 leaflet

M.E. Sharpe Economics 2013 leaflet